In an effort to increase revenue to make needed repairs at the movie theater, we had gone back to the practice of renting out one of our auditoria for live music shows, I always hated this because it disrupted our movie schedule, brought in less per-capita in concession sales than the average movie audience would (75 cents versus $2.25, usually), and did nothing to entice people to come to the theater to see movies. (In fact, the nights of rock shows our movie attendance is always down sharply; perhaps people see all the cars in the lot and decide to avoid the crowd).
However, between the rental and concession sales, we have made more out of nights with these events than we usually would without.
Last night, however, was the last straw.
We had problems in the past with one promoter; I won’t give his name here. His crowds were always disruptive, and we had problems with his audience stealing and breaking things. I avoided booking shows with him for the longest time. I also made a deal with him to let him remove a number of rows of seats at the front of one side of our auditorium (leveling out the two columns) IF he would salvage the parts from those rows and use them to repair several broken seats elsewhere in the auditorium; he just ripped out the seats and dumped them in the back to rust, not doing any repairs like we had agreed.
I promised myself then I would never deal with him again. However, since we desperately need money to replace two heaters at the theater, I caved in.
Boy, am I stupid.
Last night, I had to use the bathroom. Not only had his hooligan audience broken into the stall that was specifically labelled “OUT OF ORDER,” they used it, flooding the floor. As I was about to try and fix the situation, some kid came into the bathroom and, for no reason, punched a hole in the wall. I escorted him out of the building, which a passing cop had the pleasure of seeing, and told the kid I wouldn’t press charges as long as he left. The stupid kid tried to sneak back in right in front of me.
But that’s just the start.
We have two couches in our lobby, for people to sit on. This guy’s audience shredded one of them, pulling all the stuffing out of the cushions. Completely ruined.
But that’s not the best part.
Somewhere along the lines, the audience members, right in front of the security hired by this promoter, literally ripped the central pillar out of our fire doors down at the front of the theater. We’re going to try and paste it back together until I can get South Jersey Glass or someone down there to repair it, but because those doors are custom cut, we’re probably going to end up having to replace them completely at considerable expense.
Oh, one of the band members got robbed, too, but that’s a story for another time.
So, to make a long story short, between plumbing repairs, patching a wall, and replacing those doors, we’re going to spend TWICE what we took in for one night’s entertainment.
Most venues in my area have stopped hosting concerts, which has put our theater in high demand. This morning I can definitively tell you WHY they have stopped hosting these concerts, and so are we. We are contractually obligated to two more shows this month (which I am going to try and negotiate my way out of), but after that there will be no more live music at DeMarco Cinemas. I learned my lesson. I only wish I had learned it before I let some jackass promoter cost us thousands of dollars in repairs.
To the bands that played last night (especially the guys from Days Like These and Liam and Me): I love you guys; you’re great. But I can’t afford more situations like last night. We’re enough in the hole as it is, and instead of helping lift us out of our financial scrape, last night’s show put us all the much closer to closing down permanently. I can’t risk that. I don’t blame you guys; this wasn’t your fault, and I hate that you are the ones who are going to suffer because of this.
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